[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zopz.sk\/efektivny-web-musi-vediet-z-navstevnika-spravit-zakaznika\/#Article","mainEntityOfPage":"https:\/\/www.zopz.sk\/efektivny-web-musi-vediet-z-navstevnika-spravit-zakaznika\/","headline":"Efekt\u00edvny web mus\u00ed vedie\u0165 z n\u00e1v\u0161tevn\u00edka spravi\u0165 z\u00e1kazn\u00edka","name":"Efekt\u00edvny web mus\u00ed vedie\u0165 z n\u00e1v\u0161tevn\u00edka spravi\u0165 z\u00e1kazn\u00edka","description":"Ak\u00fdm sp\u00f4sobom s\u00fa\u010dasn\u00e1 spolo\u010dnos\u0165 h\u013ead\u00e1 r\u00f4zne inform\u00e1cie \u010di dokonca tovar alebo ponuku slu\u017eieb? Odpove\u010f je jasn\u00e1- internet. T\u00e1to forma inform\u00e1ci\u00ed,…","datePublished":"2020-02-02","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.zopz.sk\/author\/#Person","name":"","url":"https:\/\/www.zopz.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/92dd6dcbda4dc4d3f89fcc9fa0e3d3cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92dd6dcbda4dc4d3f89fcc9fa0e3d3cb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zopz.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zopz.sk\/wp-content\/uploads\/img_a310503_w16690_t1582877130.jpg","url":"https:\/\/www.zopz.sk\/wp-content\/uploads\/img_a310503_w16690_t1582877130.jpg","height":0,"width":0},"url":"https:\/\/www.zopz.sk\/efektivny-web-musi-vediet-z-navstevnika-spravit-zakaznika\/","about":["Tovar"],"wordCount":394,"articleBody":"Ak\u00fdm sp\u00f4sobom s\u00fa\u010dasn\u00e1 spolo\u010dnos\u0165 h\u013ead\u00e1 r\u00f4zne inform\u00e1cie \u010di dokonca tovar alebo ponuku slu\u017eieb? Odpove\u010f je jasn\u00e1- internet. T\u00e1to forma inform\u00e1ci\u00ed, ale tie\u017e sprostredkovania pohodln\u00fdch n\u00e1kupov \u010di dostupn\u00fdch slu\u017eieb r\u00f4zneho druhu sa e\u0161te viac roz\u0161\u00edrila s pr\u00edchodom chytr\u00fdch zariaden\u00ed. Model s\u00fa\u010dasn\u00e9ho \u010dloveka teda predstavuje jeho dostupnos\u0165 k technol\u00f3gi\u00e1m. Nonstop m\u00e1me pri sebe smartphone s pr\u00edstupom na internet, pr\u00edpadne tablet, pri\u010dom doma n\u00e1s \u010dak\u00e1 PC. A v\u00e4\u010d\u0161ina inform\u00e1ci\u00ed, pritom vo ve\u013ekej miere t\u00fdch, \u010do s\u00fa orientovan\u00e9 komer\u010dne, sa nach\u00e1dza pr\u00e1ve na webov\u00fdch str\u00e1nkach, ku ktor\u00fdm sa be\u017en\u00fd u\u017e\u00edvate\u013e dostane cez vyh\u013ead\u00e1va\u010d \u010di n\u00e1kupn\u00fd port\u00e1l. St\u00e1va sa preto logicky realitou, \u017ee takmer s ka\u017edou kamennou predaj\u0148ou sa dnes automaticky sp\u00e1ja aj e-shop, teda jej elektronick\u00e1 forma. Zdrojom u\u017eito\u010dn\u00fdch d\u00e1t je v\u0161ak tie\u017e informa\u010dn\u00fd web alebo microsite. Tieto fakty s\u00fa n\u00e1m s\u00edce dobre zn\u00e1me, ale vytvori\u0165 a n\u00e1sledne vlastni\u0165 webov\u00e9 str\u00e1nky a e-shopy na mieru nemus\u00ed by\u0165 tak\u00e9 jednoduch\u00e9, ako sa na prv\u00fd poh\u013ead m\u00f4\u017ee zda\u0165.Povedan\u00e9 \u00faprimne, vytvori\u0165 si vlastn\u00fd web dnes dok\u00e1\u017ee pomaly aj laik. Len\u017ee spravi\u0165 tento web preh\u013eadn\u00fdm a hlavne efekt\u00edvnym, to u\u017e je in\u00e1 k\u00e1va. Jeho z\u00e1kladom je tie\u017e nielen do\u010dasn\u00e1, ale hlavne prosperuj\u00faca n\u00e1v\u0161tevnos\u0165 a s \u0148ou spojen\u00e9 konverzie. M\u00f4\u017eeme z\u00e1js\u0165 tak \u010faleko a poveda\u0165, \u017ee v\u00e4\u010d\u0161ina potenci\u00e1lnych z\u00e1kazn\u00edkov dnes objav\u00ed konkr\u00e9tny produkt alebo slu\u017eby pr\u00e1ve prostredn\u00edctvom online a e-predajne. A vlastne t\u00fdm spomenieme hol\u00fd fakt. Rovnako aj konverzia prebehne ove\u013ea jednoduch\u0161ie, ne\u017e keby mal z\u00e1kazn\u00edk do konkr\u00e9tnej predajne cestova\u0165. Je v\u0161ak d\u00f4le\u017eit\u00e9, aby web dok\u00e1zal z n\u00e1v\u0161tevn\u00edkov spravi\u0165 z\u00e1kazn\u00edkov. A to sa d\u00e1 dosiahnu\u0165 napr\u00edklad jeho preh\u013eadn\u00fdm a zrozumite\u013en\u00fdm spracovan\u00edm \u010di pre z\u00e1kazn\u00edka jednoduchou cestou k uskuto\u010dneniu po\u017eadovan\u00fdch akci\u00ed. Up\u00fata\u0165 mus\u00ed takisto vizu\u00e1lna a teda grafick\u00e1 str\u00e1nka webu, ktor\u00e1 spolo\u010dne s obsahom mus\u00ed by\u0165 origin\u00e1lna.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Efekt\u00edvny web mus\u00ed vedie\u0165 z n\u00e1v\u0161tevn\u00edka spravi\u0165 z\u00e1kazn\u00edka","item":"https:\/\/www.zopz.sk\/efektivny-web-musi-vediet-z-navstevnika-spravit-zakaznika\/#breadcrumbitem"}]}]